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Ordering WooCoomerce products within the product catalogue (Shop, Category and tag pages) is quite straightforward.
Appearence > Customise
WooCommerce
Product catalogue
Default product sorting
, select your order preferences, there are several options, most of which are self explanatory
Under Product data > Advanced
is an entry field: Menu order
. By default this is set to 0 (zero).
The example below uses Default sorting (Custom ordering + name)